Alexey Y. Strizhov
Lobachevsky State University of Nizhni Novgorod
The Meme of Revolution in the Media Space of Contemporary Societies
Abstract. Contemporary world is a world of memes, minimal units of information, which drift around societies and, in a large number, have a tremendous potential for resonance in social systems, penetrating language and space borders. The circulation of everyday’s memes of revolution test the society’s “immunal system.” The purpose of this article is to identify the general ways in which the government system tends to resist to the meme of revolution in the context of democracy and the lack of censorship in the dissemination of information. Our tasks include determining the potency of the media in spreading the idea of revolution and the capacity of discursive power. It is es-pecially relevant in the conditions of usurpation of power while maintaining democratic rhetoric. For this, in our study we use a comparativehistorical approach, the philosophy of “cultural hegemony” by Antonio Gramsci and the theory of the dissemination of minimal information units proposed by Richard Dockins. Our conclusions embrace three points for preventing the turning of the revolution meme into the practice of civil disobedience: the promotion of pro-state communication platforms in real and virtual spaces, the expansion of funds for financial support of research containing the necessary rhetoric, and increased political control over education institutions.
Keywords: memes, revolution, civil resistance, coup d’etat, media, soft power, social system, so-ciety, discursive power, cultural hegemony.
- Anderson B. Voobrazhayemyye soobshches. Razmishleniya Razmyshleniya ob istokakh i rasprostranenii natsionalizma [Imagined community: Reflections on the Origin and Spread of Nationalism]. Moscow: «Kanon-press,” “Kuchkovo pole,” 2001. 288 pp. (In Russian).
- Gramsci A. Izbrannye proizvedenija v treh tomah [The Selected works in three volumes]. Vol. 3. Moscow: Publ inostrannoj literatury, 1959. 567 pp. (In Russian).
- Dawkins R. The Selfish Gene / N. Fomina (transl.). Moscow: Mir, 1989. 512 pp. (In Russian).
- Goldstone J. A very short introduction / A. Jakovlev (transl.). Moscow: Izdatelstvo Instituta Gajdara, 2017. 200 pp. (In Russian).
- Nora P. et al. Les Lieux de mémoire. Les France. Saint Petersburg: Publ. of Sankt-Petersburg University, 1999. 328 pp. (In Russian).
- Luttwak E. Coup d’État: A Practical Handbook / N.N. Platoshkina (transl.) Moscow: Russkij Fond Sodejstvija Obrazovaniju i Nauke, 2015. 326 pp. (In Russia).
- Naumova A.Ju., Avdeev V.E., Naumov A.O. «Cvetnye revoljucii» na postsovetskom prostranstve [‘Colorful revolutions’ in the post-Soviet space]. Saint Petersburg: Aletejja, 2015. 164 pp. (In Russian)
- Skocpol T. States and Social Revolutions: A Comparative Analysis of France, Russia, and China / S. Moiseev (transl.). Moscow: Publ of Institute Gaydara, 2017. 552 pp. (In Russian).
- Torchinov E. Vvedenie v buddologiju. Kurs lekcij [Introduction to Boddhology. Lecture course]. Moscow: Akademicheskij proekt, 2015. 335 pp. (In Russian).
- McAdam D., The US Civil Rights Movement: Power from Below and Above, 1945–70. In: T. G. Ash, A. Roberts (eds). Civil Resistance and Power Politics: The Experience of Nonviolent Action from Gandhi to the Present. Oxford: Oxford University Press, pp. 58–74