Television and new digital media: two strategies for constructing the world

Evgeniy V. Maslanov
Insti­tute of Phi­los­o­phy, Russ­ian Acad­e­my of Sci­ences

Tele­vi­sion and new dig­i­tal media: two strate­gies for con­struct­ing the world

Abstract. The arti­cle focus­es on the com­par­i­son of tele­vi­sion and new dig­i­tal media. Tele­vi­sion and new dig­i­tal media are con­struct­ing a social real­i­ty based on appeal­ing to vis­i­ble evi­dence. At the same time, tele­vi­sion is a huge machine capa­ble of pro­duc­ing inte­grat­ed images of social real­i­ty. Fur­ther­more, it has become a cor­po­ra­tion that pro­duces social mean­ings. Sur­vey data indi­cate that tele­vi­sion is becom­ing less pop­u­lar among younger gen­er­a­tions. It focus­es on obtain­ing in-for­ma­tion through new media and social net-works. Con­tent pre­sent­ed in these media is asso­ci­at­ed with the local con­struc­tion of real­i­ty and is per­son­al­ized and local. As a result, this enables new dig­i­tal media to form new con­texts for con­struct­ing the world.

Key­words: tele­vi­sion, new media, audio­vi­su­al con­tent, con­struc­tion of social real­i­ty, tech­nol­o­gy.



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